Improving custom catalog deployments for the largest mobile accessories franchise

Cellairis is the United States largest mobile accessories franchise operation with over 250 locations worldwide with custom domain and catalog needs

Coming to Nicklpay with unique needs such as the ability to deploy custom domain web store catalogs to their downstream buyers was time consuming and cumbersome task on their Netsuite and Suite Commerce instances. Beyond that, Cellairis also used multiple Shopify stores in order to cater to their myriad of business strategies for both retail, wholesale, and franchised operations.

Their existing system of managing their multiple sales strategies was to purchase and maintain multiple solutions for each of their catalogs and selling strategies with workaround solutions to their ERP resulting in

• slow response to customer needs

• poor visibility into project progress,

• and difficulty in tracking the status of individual tasks across teams,

• inventory and SKU bloating causing functional in-efficiencies

Scaling was difficult as each new customer that had specific needs or custom domain requirements would take weeks complete

As they had to first create a new layout or design from scratch, manually assign new products to the custom domain and re-price each individual product or bundle to the store. Finally, all orders and payments would be taken separately and manually notated in their Netsuite ERP

Things changed with Nicklpay

In order to facilitate a smooth transition, Nicklpay and Cellairis built a Netsuite Connector to allow for the free flowing of information across both systems with an eye of simplifying their tech stack from multiple solutions to just 2. This helped to ensure a smooth transition for their internal staff members as well as management where we could collectively create a "crawl, walk, run" plan.

Now, the Cellairis team is able to utilize the innovative channel management solution along to deploy custom catalogs in minutes rather than days. Ensuring that clients are quickly satisfied when a request comes down their pipeline; speeding up the path to revenue using far less resources.

The future is bright with Nicklpay

We look forward to continuing our expansion with Cellairis into their retail and franchised operations using our included Point-of-Sale and multi-entity management solutions